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Sports

Sports

The sports sector continues to go through significant periods of disruption. That might be due to changing ownership and business models, competing to reach and engage new audiences with rapidly experience expectations, tackling sustainability, or becoming truly representative at all levels. 

A more tactical approach

We understand that sports organisations operate in complex ecosystems. You need to be able to navigate a wide-ranging, often competing, external stakeholder set, to shape priorities and deliver services. You must also be focused on and responsive to what happens on the field. 

We partner with sports clients to ensure you have configured your operating models to capitalise and react to these external trends, while ensuring you maintain what has served you well to date. 

Testimonials

What our clients say about us

“We partnered with Q5 to help us refresh our Coaching strategy as part of our new strategy to ‘open tennis up’. They helped us to really understand our strengths as well as factors holding us back. The team brought enthusiasm, pace and rigour and left us with a set of recommendations that we’ve taken forward in to implementation to great effect”

Merlin Van De Braam (Head of Coach Development and Support, LTA)
Case studies

Discover how we’ve helped our clients

Learn more about our work in the sector

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