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The sports sector continues to go through significant periods of disruption. That might be due to changing ownership and business models, competing to reach and engage new audiences with rapidly experience expectations, tackling sustainability, or becoming truly representative at all levels. 

A more tactical approach

We understand that sports organisations operate in complex ecosystems. You need to be able to navigate a wide-ranging, often competing, external stakeholder set, to shape priorities and deliver services. You must also be focused on and responsive to what happens on the field. 

We partner with sports clients to ensure you have configured your operating models to capitalise and react to these external trends, while ensuring you maintain what has served you well to date. 

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What our clients say about us

“We were amazed by how quickly Q5 understood our organisation. We had total comfort and trust throughout that their expertise and authenticity would guide us to the right solution, while giving our leaders the space to own the outcomes of the work. It was also hugely valuable to work with an organisation who has worked with a number of other prominent sporting organisations.”

Charlotte Samuelson - Chief Operating Officer, World Rugby​
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