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Unlocking growth through organisation redesign

We partnered with a national sports events organisation to simplify its operating model, reduce costs and create a more customer-focused, commercially accountable business.

National Sports Events Company: Organisation Redesign​
Client National Sports Events Company
Region UK
Sector Sports
Offering Organisation Design
Themes
Cost optimisation Customer experience Ways of working Workforce transformation

The Challenge

A national sports events organisation was facing increasing financial pressure as rising overhead costs and declining consumer spending put strain on revenue forecasts. Leadership recognised that early action was needed to prevent costs outpacing income and to create a more sustainable platform for future growth.

The organisation had experienced significant change in recent years, including rounds of cost reduction and operating model adjustments. As a result, many employees had become fatigued by change and sceptical about whether transformation efforts would deliver meaningful results.

At the same time, the business was operating through siloed teams with overlapping responsibilities and limited collaboration. Leaders often focused on optimising their own areas rather than driving enterprise-wide outcomes, while there was no consistent view of who the customer was or how best to meet their needs. We were engaged to redesign the operating model, improve organisational effectiveness and identify material in-year cost savings.

Our Approach

  • The Q5 team conducted an extensive set of interviews with employees at all levels across the country to establish the perspective of those ‘on the ground’ of the state of the business and the lessons they had learned from previous transformations.​
  • This qualitative assessment was complemented by quantitative analysis of HR and Finance data, ​which led to a deep understanding of challenges ​ and opportunities across both structures and ​P&L and from these, hypotheses for cost-savings were developed.​
  • Once a thorough understanding of the current state was achieved, a design team consisting of SMEs from across the business was brought together to co-create the future operating model using Q5’s tried and tested MetroMap methodology.​
  • In parallel, the savings hypotheses were tested and validated with Finance and business owners and a plan for their realisation put into action.​
  • Once the future model was signed off, Q5 worked closely with client stakeholders to understand the people impacts, devise the comms and implementation plans and to track the benefits realised by the change.

Key Outcomes

  • Root-and-branch reorganisation of ~600 roles to focus on regional delivery hubs, supported by a thinner but highly specialist set of central enabling functions
  • ~£5m reduction in annualised operating costs​
  • Redefinition of the customer funnel to ensure end-to-end ownership of acquisition and retention by putting the levers of sales and marketing under a single delivery lead
  • Reduction of duplication of effort – and therefore cost - across the organisation by consolidation of capabilities ​and resource
  • Resetting of KPIs to focus more on commerciality and profitability, setting the foundations for sustainable growth ​and a more performant culture
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