Private Bank – Strategy – Anticipating the customer of the future

Our Approach

• We researched global and UK market trends across the PESTLE spectrum, with a particular focus on demographic, professional and social changes affecting High Net Worth groups   
• We interviewed thought leaders, market figures, current and potential customers and key Bank staff to understand how different factors were emerging that could influence the Bank’s customers   
• Based on their likelihood, potential scale and breadth of impact, we prioritised the most significant trends, and projected how they might change the needs of customers   
• We developed four key findings, setting out where potential changes in customer behaviour would affect the Bank’s offer to customers or its operations, and the strategic questions they would create   
• We worked closely with the leadership team, Management Team and Partner Board throughout the process to build buy-in to the outcomes