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Transforming content delivery for a global broadcaster

We partnered with a global broadcaster to redesign its content organisation, delivering an integrated, future-focused model with clearer ownership, reduced duplication and faster decision-making.

Transforming content delivery for a global broadcaster
Client Global broadcaster
Region UK
Sector Media, Entertainment and Technology
Offering Organisation Design
Themes
Change management Operating model transformation Ways of working Workforce transformation

The Challenge

The broadcaster’s content division was organised around traditional functional silos, including Editorial, Production, Operations, Programming and Commercial. This structure created fragmentation, duplicated effort and slower decision-making, with limited end-to-end accountability for content outcomes.

At the same time, capabilities in digital production, audience strategy and data insights were underdeveloped. Leadership recognised the need for a more efficient, collaborative and agile organisation, with clearer ownership, stronger accountability and the ability to respond more effectively to changing audience needs.

Our Approach

We conducted a comprehensive review of the content division to understand how work flowed across the organisation and identify the structural barriers limiting performance. The work was structured across three phases:

  • Review: Through interviews, spans and layers analysis, and an assessment of core processes, we developed a detailed view of organisational effectiveness, decision-making and accountability.
  • Design: Working closely with senior leaders and key stakeholders, we used these insights to define design principles and shape options for the future organisation. Together, we explored how content teams could be organised around audiences and genres, clarified ownership across the content lifecycle and identified the capabilities required to support future growth.
  • Refine: We tested and refined the proposed model through stakeholder engagement and iterative design sessions, ensuring the future organisation would be practical, scalable and aligned to strategic priorities. Alongside the design work, we developed an implementation roadmap to support successful delivery of the transformation.

Key Outcomes

  • Transition from siloed functions to genre-led content groups with end-to-end accountability.
  • Simplified leadership and governance enabling faster decisions.
  • Multi-million-dollar cost savings through detailed organisation design approved for implementation.
  • Greater role clarity and career pathways, lifting staff confidence and engagement.
  • Reduced duplication and improved efficiency through clear accountabilities and ownership.
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Q5 is a trading name of Q5 Ltd, which is registered in England and Wales, Registration No. 15266902.
The Registered Office is Thorney House, 34 Smith Square, London, England, SW1P 3HL.
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