A UK publisher’s primary digital revenue came from advertising, with page views acting as the main performance driver. Looking ahead, the organisation wanted to diversify its revenue streams through premium advertising, sponsorships, partnerships and affiliate revenues, while strengthening its consumer value proposition to drive greater audience engagement.
However, KPI and metric definitions were inconsistent across teams, resulting in limited alignment on success measures, reporting methodologies and trade-offs. Stakeholders across Commercial, Customer, Finance and Data needed a shared understanding of the metrics that best reflected strategic priorities, alongside clear definitions that would create a single version of the truth.
We partnered with stakeholders across the business over an eight-week period to develop a unified performance framework and establish a consistent set of metrics aligned to strategic objectives. The work was structured across three phases:
