In a challenging publishing market, this UK newspaper title was continuing to outperform its peers while pursuing ambitious growth targets. The organisation wanted to accelerate digital subscriptions, increase advertising revenue and achieve 40 million unique views per month.
However, the Commercial team faced several challenges that were impacting performance and alignment. Teams were not fully bought into the strategy, reporting and systems were not fit for purpose, decision-making lacked clarity, and collaboration with the wider business was weaker than required to achieve shared objectives.
We partnered with the Commercial team over an eight-week period to translate strategic ambition into a practical plan for delivery. Building on work that had already been completed, we helped leaders align around a clear set of priorities, secure stakeholder buy-in and establish the foundations for sustainable performance improvement.
Our approach focused on four key areas:
