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Daniel Upward

Partner | Global Practice Lead Retail, Consumer and Leisure   Global Leadership   UK

Daniel Upward

Daniel is Q5’s Global Head Retail & Consumer Goods based in the London.  He brings a wealth of practical experience from over 15 years of senior leadership roles within Retailers, Consumer Goods Companies and Brands together with nearly 10 years of Consulting and Senior Advisory experience across a variety of Online, Multi-Channel, Business to Business and Direct to Consumer Brands & Manufacturers globally. Daniel specialises Client Relationship management, Senior Stakeholder management & Advisory, Organisational Design & Transformation, Strategic Advisory and is one of our in- house SMEs on Retail & Consumer matters. 

After joining Coca Cola as a graduate, Daniel’s career included national operational, commercial and sales roles for Cadbury, Marks & Spencer, Tesco & House of Fraser. During his time Daniel was a National Operations Director, Flagship Store Manager and Area Manager, National Space & Range Planning Manager and part of multiple project teams responsible for format development & role outs, operational delivery and commercial performance. After 15 years of Leadership roles, Daniel joined a PE backed organisation before moving into Consultancy at Q5.  

He has spent the last 7 years building the Retailer & Consumer practise at Q5 and works with c20 clients per annum advising on strategic and transformational projects.

A keen cyclist, walker and traveller, Dan loves spending time with his family in the Lake District and Cornwall in the UK and abroad.