Digital Audio was emerging as a key pillar of Southern Cross Austereo’s (SCA) future growth. A Digital Audio Strategy had been defined which set out a direction to create a profitable platform to deliver premium digital audio content, and an ambition to increase the revenue. SCA needed to refine this vision and create a model for how the organisation could practically and sustainably deliver the Digital Audio Strategy.
We partnered with SCA to lead a highly collaborative design approach that brought together key stakeholders from across the business to design a Digital Audio operating model over a five week timeframe. The project covered three steps: