A European-regulated brokerage with clients in 150+ countries had experienced rapid growth through an opportunistic business model. To prepare for its next phase, aiming to double revenue every two years despite challenging market conditions, the CEO engaged Q5 to design a coherent growth strategy and optimise market expansion and funding allocation.
The objective was to develop a strategic plan to surpass revenue targets, achieving 45% CAGR, whilst simultaneously building resilience in the revenue base, by re-deploying capital spend to emerging markets, reducing dependency on four key markets. Given the complexity and multitude of choices available, an experienced partner was required to examine key trade-offs and accelerate performance in a prudent and realistic manner.
Over two three-week sprints, we worked closely with the executive leadership and country teams to critically assess existing performance, address evolving market needs, and rationalise a long list of available options. Our approach included: