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Customer transformation

Burberry: customer transformation
Client Burberry
Region UK
Sector Retail and Consumer Goods
Offering Organisation Design
Organisation design Supply chain Target Operating Model (TOM)

The Challenge

As Burberry continues to grow at pace, they are constantly evolving their organisation to support the strategic and operational needs of the business. Supply Chain is a critical element in their business model, and Q5 has supported them in defining their global transport operation from manufacturer to customer, to ensure their people, process, and structure do not constrain the business growth potential.

Our Approach

  • Strategy development: Worked with clients to develop an optimal transport strategy for a superior supply chain across customer channels.
  • Transport evaluation: Reviewed and defined global transport activities within the full supply chain.
  • Operating model: Set up a target operating model to streamline the supply chain.
  • Process allocation: Distinguished central and local management processes for improved efficiency.
  • Role clarity: Clarified and assigned responsibilities across supply chain.

Key Outcomes

  • An evolved transport organisation structure, with addition of new roles and realignment of responsibilities.
  • Recommended key process changes and determined no value-add activity to be stopped to achieve greater efficiency and effectiveness.
  • Agreed approach and implementation plan to achieve the target operating model over a phased timeline.
  • Clearly defined organisation structure, role descriptions, key processes and required changes in ways of working.
  • Enabled teaming across the supply chain organisation, strengthening of relationships and breaking down silos.
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