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Aesop

Designing for Global Growth

Aesop
Client Aesop
Region Australia, UK, USA
Sector Retail and Consumer Goods
Offering Organisation Design
Buzzwords
Capability development FMCG Knowledge transfer Leadership engagement Organisation design Scalable operating model Scaling for growth Sprints Upskilling

The Challenge

Aesop has been on an incredible growth journey since its humble origins in Melbourne in 1987 and having been acquired by Natura & Co, the brand entered into a new phase of rapid international growth looking quadruple the size of the business over a number of years.

The MD and CPO wanted to understand how this growth would impact Aesop’s Retail, HR, Digital, Creative & Marketing Functions and engaged Q5 to support in designing the shape of these functions for the future.

Our Approach

Q5 supported the MD and the CPO in defining the Retail and Functional structures for multiple parts of the organisation as it moves through its exciting transformation journey.

In a ‘sprint style’ approach our team triangulated between the Aesop teams in New York, Melbourne and the London together with the Global Teams and through working sessions in Korea, New York, Melbourne, London and Milan helped to design the future organisational structures, roles capabilities for these global functions.

Key Outcomes

  • Q5 created ownership at functional levels that moved the responsibility to the functions for driving their organisational design.
  • We helped Aesop move their support functions from organic and tactical into global and strategic.
  • We have enabled them to put in place the organisational structures that will help support and deliver their growth.
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