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Why video's reign has only just begun

Connie Krarup by Connie Krarup

Why video’s reign has only just begun

What we learnt at the Future of Media Technology Conference

 

Earlier this year, Q5 published The New Newsroom, exploring how video is reshaping journalism. At the Future of Media Technology Conference, we heard how this shift is accelerating. Our new insights build on the report with fresh perspectives from industry leaders, helping newsrooms adapt and thrive in a video-first world.

 

Reading time: 2 minutes


When Q5 released The New Newsroom: How the Relentless Rise of Video Must Reshape Journalism earlier this year, we argued that video had become central to how audiences discover, engage with, and trust news. At the Future of Media Technology Conference, those themes were echoed and sharpened by industry leaders tackling the challenges of a post-search, platform-dominated world.

The Economist Group captured it with the “Three D’s”: Differentiate, Direct, Distribution. But other themes stood out too: traditional channels like TV and radio still matter for trust, while video demands new workflows, cross-functional collaboration, and authentic, personality-led storytelling.

From Sky’s longform focus to Hearst’s multi-channel model and the BBC’s mission-driven approach, it’s clear there’s no single strategy, but success relies on meeting audiences where they are, investing in talent, and embedding video everywhere.

Download our full insights PDF below for all the takeaways and practical examples.

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