Annabel is Q5’s Brand and Marketing Director based in the Leeds Office. She brings a wealth of practical experience from over 25 years of senior leadership roles across a variety of sectors, geographies and functions to her client engagements. Annabel has created and executed strategic business design, organisational development, change management, process design, people and team development first-hand in the highly competitive Retail, FMCG and Utility Sectors.
After joining Procter and Gamble as a graduate, Annabel’s career included national sales and marketing roles before relocating to successfully manage a third of P&G’s Hong Kong business. After over a decade at P&G, Annabel joined Applegreen rising to become their Global Head of Sales and Marketing based in Ireland. Subsequently, she was the Marketing Director for SSE in Ireland and Northern Ireland before becoming Managing Director for Hallmark Cards UK, with global responsibility for the M&S Division. Her proudest career moment is being named the most influential woman in Irish sports for her role in SSE’s sponsorship of the Dublin marathon.
A keen hiker, runner and rugby enthusiast, Annabel loves spending time with her family in the great outdoors or pitch-side and supporting Q5 Pop Up Consulting whenever possible.