Q5 is proud to sponsor Press Gazette’s latest Future of Media, Explained podcast, hosted by Dominic Ponsford. The episode explores what sustainable growth looks like for modern publishers, featuring insights from Atlantic Media’s Chief Growth Officer Megha Garibaldi and Q5 Head of Media Graham Page on subscriptions, quality traffic and organizational alignment.
Reading time: 2 minutes
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As referral traffic declines across the news media landscape, publishers are rethinking what growth really means. The focus is shifting away from pure scale towards attracting and converting high-quality audiences who deliver long-term value.
In this episode, Press Gazette editor-in-chief Dominic Ponsford is joined by Megha Garibaldi, Chief Growth Officer at Atlantic Media, alongside Graham Page, Head of Media at Q5. Together, they examine how The Atlantic, now with more than 1.4 million subscribers, is approaching its next phase of growth.
Megha explains why strong journalism remains the foundation of subscription success and why sustainable growth depends on driving “quality traffic” rather than relying on deep discounting. She also shares how The Atlantic is navigating a more disciplined subscription market while maintaining editorial strength. Graham highlights the organisational shifts required to support this model, particularly the importance of cross-functional teams spanning editorial, product and commercial functions, aligned around clear leadership priorities and shared metrics.
This episode was recorded and produced by Press Gazette and proudly sponsored by Q5. Take a listen below.
