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Annabel Tonge

Annabel is Q5’s Business Development Director based in the Leeds Office.  She brings a wealth of practical knowledge and experience from her senior leadership roles across a variety of sectors, geographies and functions.  Annabel has created and executed strategic business design, organisational development, change management, process design, people and team development first hand in the highly competitive retail, FMCG and utility sectors. 


After joining Procter and Gamble on the graduate program, Annabel’s career included national sales and marketing roles before relocating to successfully manage a third of P&G’s Hong Kong business.  After over a decade at P&G, Annabel joined Applegreen rising to become their Global Head of Sales and Marketing.  Subsequently, she was the Marketing Director for SSE in Ireland and Northern Ireland before becoming Managing Director for Hallmark Cards UK, with global responsibility for the Tigerprint (M&S) Division.  Her proudest career moment was being named one of the most influential women in Irish sports for her role in SSE’s sponsorship of the Dublin marathon.


Annabel now resides just outside Leeds.  A keen hiker, runner and rugby enthusiast, she loves spending time with her family in the great outdoors or pitch-side.