Aminata Maternal Foundation (AMF) is an Australian not-for-profit organisation dedicated to ending infant and maternal mortality in Sierra Leone – one of the most dangerous places in the world to give birth and where there is a critical shortage of maternal health professionals with fewer than 800 midwives and 10 obstetricians in the country.
AMF focuses on safe delivery, quality maternal health services, and empowering women through education and sustainable community development to create lasting change. Despite its strong impact and network of supporters, AMF needed to strengthen its long-term vision, build the structure and resources required to scale its programs globally, and develop a clear strategy to secure and convert goodwill into sustainable funding.
The Q5 team collaborated with AMF through a series of three facilitated Pop-Up sessions, each designed to address key strategic challenges:
"Working with the Q5 team has been an exceptional and deeply motivating experience for all of us at the Aminata Maternal Foundation. Their professionalism, integrity, and genuine commitment to understanding our purpose shone through every step of the journey. Q5 didn’t just guide us through a strategic process, they helped us see our vision with greater clarity and unity, shaping a powerful path forward for mothers and babies in Sierra Leone. We are profoundly grateful for their excellence, insight, and heart."