Close Close Nav Takeover

Private Bank – Strategy – Anticipating the customer of the future

Private Bank – Strategy – Anticipating the customer of the future
Region UK
Sector Financial Services
Offering Strategy
Buzzwords
Banking

The Challenge

The leadership of this storied, venerable Private Bank were looking to refresh their strategy for the next 3-5 years, determining how to achieve success in the face of changing markets, technologies and political/social environments.    

They asked us to undertake a deep analysis of the customer of the future by researching the key trends and drivers, anticipate how they might drive different customer priorities and identify the challenges and opportunities they would create for the Bank.    

Our Approach

  • We researched global and UK market trends across the PESTLE spectrum, with a particular focus on demographic, professional and social changes affecting High Net Worth groups   
  • We interviewed thought leaders, market figures, current and potential customers and key Bank staff to understand how different factors were emerging that could influence the Bank’s customers   
  • Based on their likelihood, potential scale and breadth of impact, we prioritised the most significant trends, and projected how they might change the needs of customers   
  • We developed four key findings, setting out where potential changes in customer behaviour would affect the Bank’s offer to customers or its operations, and the strategic questions they would create   
  • We worked closely with the leadership team, Management Team and Partner Board throughout the process to build buy-in to the outcomes   

Key Outcomes

  • A Strategic Trends report describing the major relevant changes to attitudes and circumstances over the next 15 years 
  • Clarity around both near term and longer term issues and opportunities
  • The leadership team and Board were aligned around the key factors that would influence their strategy process – what they needed to anticipate and plan for
Case studies

Discover more client stories

View all
Global Financial Software Company
A turbulent macro environment had aggravated internal cost pressures for this PE-backed financial software company. The client needed to reduce their cost-base in order to…
Listed, Globally Diversified Banking Group
The Wealth and Personal Banking Business of the Listed, Globally Diversified Banking Group required wholesale organisational redesign to align it with overarching Organisation’s strategy.
Private equity firm
The client asked Q5 to support in creating a new Talent Strategy, refreshed approach to Talent Management and competency frameworks and maps to enhance career…

Get in touch with our experts

Contact us

logo

Q5 is a trading name of Q5 Ltd, which is registered in England and Wales, Registration No. 15266902.
The Registered Office is Thorney House, 34 Smith Square, London, England, SW1P 3HL.